AI Best Practices
Last updated: November 29, 2025
Maximize the effectiveness of your AI assistant with these proven strategies.
Let customers know they're chatting with AI:
- Clear AI tab label
- Introduction message mentioning AI
- Option to reach human support
Make the AI's purpose clear:
- "I'm here to answer quick questions"
- "I can help with product info"
- "For complex issues, our team is available"
Good:
"You are a helpful assistant for TechCorp. Answer questions about our products politely. If asked about pricing, share our current rates. For billing issues, suggest contacting support."
Avoid:
"Be nice and help people."
Define what AI should do:
- Answer product questions
- Provide feature information
- Guide users to resources
- Collect basic information
Define what AI shouldn't do:
- Make promises about refunds
- Share internal information
- Argue with customers
- Provide legal/medical advice
- Update pricing regularly
- Add new products/features
- Remove discontinued items
- Refresh seasonal content
- Avoid jargon
- Short sentences
- Bullet points for lists
- Simple explanations
- Same tone across responses
- Consistent terminology
- Uniform formatting
- Standard escalation phrases
Good response:
"Hi! I'm SimpleChat's AI assistant. I can help with product questions, pricing, and general info. What can I help you with today?"
Good response:
"Great question! Our Pro plan includes:
- Unlimited users
- Advanced analytics
- Priority support
- Custom integrations
Would you like more details about any of these features?"
Good response:
"I'm not sure about that specific detail. Let me connect you with our team who can give you accurate information. Would you like to chat with a support agent?"
Good response:
"I'm sorry to hear you're experiencing issues. I want to make sure you get the help you need. Our support team can best assist with this. Would you like me to connect you with them?"
- Check conversation logs weekly
- Identify common failures
- Track escalation rates
- Measure satisfaction
- Find patterns in poor responses
- Add training examples
- Update instructions
- Test changes
- Measure improvement
- Response accuracy
- Customer satisfaction
- Escalation rate
- Resolution rate
- Average handle time
- AI can't guarantee outcomes
- Avoid specific commitments
- Be honest about limitations
- Generic responses frustrate users
- Add specific business info
- Include real Q&A examples
- Review escalated conversations
- Learn from complaints
- Update based on patterns
- AI needs ongoing maintenance
- Regular updates required
- Continuous improvement
Create a consistent AI personality:
- Name (optional)
- Tone characteristics
- Common phrases
- Response style
Guide conversations effectively:
- Greeting
- Understand need
- Provide solution
- Confirm satisfaction
- Offer additional help
If using AI across channels:
- Same training data
- Consistent responses
- Unified experience
| Metric | Target |
|---|---|
| First Response Accuracy | >80% |
| Customer Satisfaction | >4/5 |
| Escalation Rate | <20% |
| Resolution Rate | >60% |
- Reduced support tickets
- Higher satisfaction scores
- Lower average handle time
- Fewer escalations
If your AI isn't performing well:
- Review this guide
- Check your training data
- Test with common questions
- Contact support for assistance